Yves Rocher. beauty

Drawing on brand roots as a new communication marker

Since 2013, our mission has consisted in bringing to life the brand’s ongoing determination to put its origins at the heart of its communication. With each content, we’ve highlighted brand roots and the overarching pillars that make it so special, harking back to its place of origin, its founder, and its know-how.


Putting the brand's origins back at the heart of its communication strategy.

Our solution

To show Yves Rocher's early beginnings and motivations through relevant, transparent storytelling. This started with an in-house focus, to raise awareness in employees, before reaching out to corporate communications, media, and brand partners. The Botanic Beauty Valley video was inspired by a desire to retrace the footsteps of the company's founder. The origins of Yves Rocher live on through its line of products and will continue heralding its timeless values. In the words of Yves Rocher, "[We just] followed nature."