Les Mousquetaires. udm

A campaign to #changerdevie (#changeyourlife)

Although 80% of French people are entertaining entrepreneurial dreams, very few actually act on them. But there’s hope: the Mousquetaires are actively seeking new members! Confronted with the need to recruit hundreds of business leaders, the Groupement entrusted R2 with creating an innovating, participatory hiring process.


Recruiting franchised members for the Groupement des Mousquetaires.

Our solution

Why look for alternatives, when all the assets are already in-house? We wanted to capitalize on the men and women within the Mousquetaires group by launching a huge internal recruitment campaign. Several variations on a groundbreaking mechanism, #Changerdevie, was launched around a single idea: "Will you spot the "musketeer" amongst you?"

With a website, personality quizzes, a video... when Les Mousquetaires get recruiting, they dream big!