Blédina. baby dream

Revealing the true nature of baby jars

With babies in the spotlight, so is the good food that feeds them. Since 2016, R2 has been helping Blédina, France’s leader in baby foods, switch to organic practices. Our challenge has been to address reservations while inviting consumers to relate Blédina’s tasty little dishes with fields of glorious fruit and veg, grown according to both strict standards and oodles of love.


Showing clients how Blédina produces quality ingredients via a fun, heartfelt tone.

Our solution

Creating a hub of nature-rich content to spark mothers' conversations. Films, articles, photos, gifs... we generated a range of content around the common theme of an ode to nature. The focal point for our hub?! What’s next? Making sure the notion of "naturalness" is at the center of the brand's communications!