Our solutionWe wanted to position BearingPoint as one of the best companies for new graduates from top-ranking French universities, and as a logical follow-up in their career paths. A target audience that is confident about its professional future, conscious of its worth on the job market, and therefore looking for ideal positions.
Claiming BearingPoint's deeply-rooted excellence, we asserted its place as a career stepping stone, setting the consulting firm apart while playing on aspirational codes. In so doing, BearingPoint adds up to tangible added value on the CVs of high-potential graduates. The digital campaign was launched early October, and will continue through trade shows and BearingPoint events.